Independent Wireless Dealers
The mobile device industry is becoming increasingly competitive, with carriers, online retailers, and consumer electronic big-box stores competing for their share of the customer wallet. This competition drives device prices down and erodes dealer margins. There is an increase in demand for new products and services that can improve declining revenues.
Many independent dealers will look at cross-selling to increase the average order value of each customer. Often through the sale of accessories or additional services. Fortress memberships fall into this category. These are an essential cross-saleable product line that delivers improved revenues and margins without the need for costly stock holding.
In accelerating growth across North America, Fortress needed a way to communicate with tens of thousands of independent Wireless Retailers. Wireless Dealer Magazine (WDM) was the perfect fit. With an active subscriber base of more than 76,000, representing 45,000 Wireless Retailers, WDM was an ideal partner to spread the word.
“We were looking for a way of effectively communicating to the independent dealer community, and there was only one choice.” Mentioned Nicholas Hendon, Founder, and CEO for Fortress. “Kathy and team have demonstrated an amazing understanding of what the reseller community needs and how to talk to them.”
Fortress Is An Easy Way To Improve Margins
Fortress embed memberships in solutions from manufacturers and carriers. They are now available to the independent retail market across North America during Q1 of 2021.
Kathy Katcher, CEO of Wireless Dealer Magazine, stated, “Fortress offers a really unique and interesting value-add to our dealers. They are always looking for options to increase margins simply and easily, and Fortress is perfect for this.” Adding, “This is the first app-powered insurance product that we have featured, and I am certain that our subscribers will be really excited by the opportunity.”
Once approved as a partner, Resellers can quickly begin selling Fortress memberships with every mobile device. It’s a quick and easy activation process, and there is no need to buy stock or allocate shelf space. Rewards are generous, and you manage everything online.
About Wireless Dealer Magazine
Wireless Dealer Magazine supports the Independent Wireless Dealer & Retailer Sales Marketplace by providing daily new business opportunities, industry news, trends, and company feature editorials. WDM connects subscribers to their target products and has successfully put thousands of new wireless products on the shelves in wireless retail stores.
Wireless Dealer Magazine is a print and online magazine that is the go-to resource for 45,000 Wireless Retailers. WDM’s e-mail marketing department provides daily e-mail marketing services to an opt-in database of 76,000 + subscribers.
Wireless Dealer Magazine performs an industry leadership role in supporting future advancements that will positively impact the Independent Wireless Marketplace.
For more information about Wireless Dealer Magazine, visit http://www.wirelessrepairmagazine.com/