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Wireless Dealer Magazine Partnership Announcement

Independent Wireless Dealers

The mobile device industry is becoming increasingly competitive, with carriers, online retailers, and consumer electronic big-box stores competing for their share of the customer wallet. This competition drives device prices down and erodes dealer margins. There is an increase in demand for new products and services that can improve declining revenues.

Many independent dealers will look at cross-selling to increase the average order value of each customer. Often through the sale of accessories or additional services. Fortress memberships fall into this category. These are an essential cross-saleable product line that delivers improved revenues and margins without the need for costly stock holding.

In accelerating growth across North America, Fortress needed a way to communicate with tens of thousands of independent Wireless Retailers. Wireless Dealer Magazine (WDM) was the perfect fit. With an active subscriber base of more than 76,000, representing 45,000 Wireless Retailers, WDM was an ideal partner to spread the word.

“We were looking for a way of effectively communicating to the independent dealer community, and there was only one choice.” Mentioned Nicholas Hendon, Founder, and CEO for Fortress. “Kathy and team have demonstrated an amazing understanding of what the reseller community needs and how to talk to them.”

Fortress Is An Easy Way To Improve Margins

Fortress embed memberships in solutions from manufacturers and carriers. They are now available to the independent retail market across North America during Q1 of 2021.

Kathy Katcher, CEO of Wireless Dealer Magazine, stated, “Fortress offers a really unique and interesting value-add to our dealers. They are always looking for options to increase margins simply and easily, and Fortress is perfect for this.” Adding, “This is the first app-powered insurance product that we have featured, and I am certain that our subscribers will be really excited by the opportunity.”

Once approved as a partner, Resellers can quickly begin selling Fortress memberships with every mobile device. It’s a quick and easy activation process, and there is no need to buy stock or allocate shelf space. Rewards are generous, and you manage everything online.

For more information about Fortress, visit www.www.yourfortress.com or e-mail hello@yourfortress.com

 

 

About Wireless Dealer Magazine

Wireless Dealer Magazine supports the Independent Wireless Dealer & Retailer Sales Marketplace by providing daily new business opportunities, industry news, trends, and company feature editorials. WDM connects subscribers to their target products and has successfully put thousands of new wireless products on the shelves in wireless retail stores.

Wireless Dealer Magazine is a print and online magazine that is the go-to resource for 45,000 Wireless Retailers. WDM’s e-mail marketing department provides daily e-mail marketing services to an opt-in database of 76,000 + subscribers.

Wireless Dealer Magazine performs an industry leadership role in supporting future advancements that will positively impact the Independent Wireless Marketplace.

For more information about Wireless Dealer Magazine, visit http://www.wirelessrepairmagazine.com/

Phone News from CES 2021

It’s all a bit different

CES 2021 was a little different this year. Usually, nearly 120,000 visitors attended across 3 days. They would have visited more than 4,000 exhibitors showing off the latest in technology and innovation.

This year, for obvious reasons, the event was online. Exhibitors were showcasing their technology with video and virtual conferences.

Phone manufacturers are usually some of the biggest investors in CES.  Show floors would be flooded with the latest devices and massive marketing campaigns. This year, however, there was an apparent absence from the likes of LG, Xiaomi, and Huawei. Perhaps politically driven, their absence was also due to the challenges of launching in lockdown .

However, there were some big announcements from Samsung, Motorola, and TCL.

Samsung Announcements at CES 2021

Flagship phones are typically announced at the Mobile World Congress event. This is now at the end of June for 2021. So, Samsung dominated CES by announcing several devices. The Samsung Galaxy S21, Galaxy S21 Plus, and Galaxy S21 Ultra were their headline devices.

As usual with phone launches, the line-up concentrates on performance improvements, camera capabilities, and screen. There really isn’t much innovation here—evolution, not revolution. All of the new Galaxy devices were there, but in reality nothing created much of a buzz.

Motorola Announcements at CES 2021

This time around, Motorola focussed on more of a budget phone line-up. Revisiting familiar names such as the G-series and Motorola One, the brand appears to have just refreshed existing models. Improving and updating technology is always part of a manufacturer’s strategy. A number of devices appeared, but nothing that innovated in any way.

Motorola has revamped older models and refined some of the features. Models such as the Moto G Stylus have improved screens and processors. The Moto G Power and Moto G Play have been seen in other regions but are now being launched in the US.

TCL Announcements at CES 2021

Introducing its new TCL 20 line of affordable Android handsets, the manufacturer also launched a cheap 5G device.

However, the TCL AMOLED rollable display was arguably the most interesting. It was a great demonstration of screen technology, allowing a user to expand the screen by unrolling it without creases. Time will tell whether this will be adopted in real devices, but the idea was excellent and exciting.

 

Fortress

Fortress and the Fortress logo are trademarks of Fortress Global Group Limited, registered in the U.S.A., U.K. and E.U.

Android, Google and Google Play are trademarks of Google Inc.

Apple, the Apple logo, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Wireless Device Insurance is provided through Dimension Insurance Agency Inc, 5500 Frantz Road, Suite 120, Dublin, OH 43017, NPN number 1875657 and is underwritten by State National Insurance Company, 1900 L. Don Dodson Drive, Bedford, Texas 76021.  The insurance product may not be available in all states. This communication contains product summaries only.  Coverage is subject to the language of the policies as actually issued. For more information about this insurance please click here. Please note that Fortress is not a licensed insurance producer or underwriting company.

© 2021 Fortress Global, Inc. All rights reserved.

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